Marketing and Innovation Challenge 2013

During the November holidays, a team of students participated in the Marketing and Innovation Challenge (MIC) 2013 hosted by Republic Polytechnic Diploma in Consumer Behaviour and Research.

The Marketing Innovation Challenge is a national competition organised by Republic Polytechnic to discover the best young talents in market research and design innovation. Participating teams were required to face different stake holders of different situations and try to solve it by inventing a product. They are also required to market it and present it to a panel of judges. This competition aims to promote innovative thinking and instill creative problem solving among the students. 


The team of students managed to clinch first prize and received $1200 cash prize. 

Champion Team

Dennis Kirana  - 4E1

Ding Zhao En - 4E1

Ee Boon Siong, Dylan - 3E1

Jewel - 3E1 ( from Band )

Zhao En

We joined MIC for the first time and unexpectedly, we did well for the competition. In the first and second day of workshop organised by Republic Polytechnic, we faced some difficulties to come up with fanciful ideas about our product. However, one of our teammates blurted out an idea that eventually became the blueprint of our product - The EZ-GO. From the competition, I learnt that an innovative idea is like a spark igniting the prairie fire, which means a simple idea can lead to great achievement.

Dylan

At the beginning of the competition, we have to go through a two-days course to learn more about marketing. I was not so interested in the course but looked forward to the competition itself. While preparing for our presentation, we had some problems along the way. In the end we managed to deal with the problem and carried on. This competition taught me to be more outspoken and confident. I became more inclined to public speaking after the competition and look forward for more public speaking opportunities in the future.